Tag Archives: STC

Lottie Applewhite: friend, colleague, exemplar

Some of the greatest leaders lead without having Manager or Executive in their job titles. We call them exemplars.

lottieaLottie Applewhite passed away on May 15, 2017, in Chapel Hill, NC. She was a technical editor for many decades. She loved her work, she took it seriously, and she was very good at it.

But that tells only a small part of the story. Lottie set an example with her conscientious and diligent work. She advised and encouraged countless colleagues, from the most distinguished to the least. No matter who you were, Lottie greeted you with a welcoming smile and then gave you her undivided attention.

STC (the Society for Technical Communication) honored Lottie as a Fellow — the highest honor it bestows on a member. In the late ’90s STC chose to honor 10 of its most distinguished Fellows as exemplars — and, fittingly, Lottie was one of them. It was the perfect word to describe her.

Lottie lived and worked in the San Francisco Bay area before moving to Chapel Hill around 1990. A few years later I attended an event hosted by the STC San Francisco chapter. When they found out where I was from, several of them clustered around and asked me to tell Lottie how much they missed her, how much they wished she were still there.

Shortly after coming to North Carolina, Lottie met Diane Feldman, a young editor, and took Diane under her wing. Diane, who went on to have her own exemplary career, always credited Lottie’s friendship and mentoring as big factors in her success.

Writing in Carolina Communiqué, the Carolina chapter newsletter, Diane described their relationship:

When I expressed an interest in her work as an author’s editor of medical manuscripts, she consented to share her extensive expertise with me. And so I joined the ranks of the hundreds of people who have been inspired and invigorated, amused and amazed, motivated and mentored by Lottie Applewhite. I’ll attempt to capture just a few of the qualities that secure her place as a most memorable character in the eyes of nearly everyone she meets.

Intellectual curiosity. When Lottie wraps her mind around something, whether it’s a medical manuscript, a recipe, or the personal problem of a friend, she probes to learn the “why” behind the “what.”

Rigorous professional standards. Lottie will always take the extra step — from making a special trip to the library to asking help from an expert — to ensure that the work she delivers is of the highest quality.

Genuine love and respect for others. If Lottie has a criticism to deliver, she does so in a way that makes you grateful for the attention. If you have done something that she appreciates, she will always let you know — often in the form of a note or a letter.

Generosity of spirit. Even when she has dozens of projects requiring her attention, Lottie will take the time to help and to teach. She does not hold close the expertise she has acquired, but shares it willingly with those who call upon her for information or assistance.

Joie de vivre. This is the most important secret of Lottie’s success. She embraces life fully, with energy and enthusiasm. Whatever the project, you know that if Lottie is involved there are going to be a lot of laughs. I have had the pleasure and privilege to learn much about my trade from Lottie Applewhite. Her professional expertise is uncommonly valuable, but the life lessons she teaches by her example are priceless.

The words are Diane’s, and I can attest to their veracity. Lottie leaves her imprint on hundreds of technical communicators who are better professionals, and better people, for having known her.

If I can leave even a tiny fraction of the legacy that Lottie has left, I’ll have been a success.

Farewell, Lottie. Thanks for brightening every room you were in. Thanks for affirming so many of us. Thanks for showing the way.

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Will you still need me? STC at 64

Today, the first full day of the annual STC Summit, marks the 64th year that STC (the Society for Technical Communication) has been in business.

Sgt. Pepper's album cover with STC logo

Hmm…What if I Photoshop all of the STC staff and directors’ faces into this image?


Which brings to mind a Beatles lyric:

Will you still need me, will you still feed me,
When I’m sixty-four?

The “Will you still need me?” question is especially relevant as STC — a 20th century organization — copes with flat membership numbers and attempts to navigate the changing professional landscape of the 21st.

As I’ve said before, I think the technical communication profession — and the people in it — still do need STC. But the reasons are changing, and have been changing for some time. As a result it’s not a sure bet that STC will remain relevant over the next few years. Continue reading

It’s time to vote, STC

In much of the world, including North America, the Society for Technical Communication (STC) is the leading professional society for technical communicators. It sets the pace for information and networking, providing a forum for exchanging news and information among practitioners and academics. Its body of knowledge contains a rich repository of research and best practices in the field of technical communication.

2017_election_header.pngSTC is also an association run by volunteer members. Today through March 10, STC members can elect the next slate of volunteer leaders: a Vice President, a Treasurer, 2 Directors at Large, and 2 Nominating Committee members.

The successful candidates will lead STC for the next 2 years – or, potentially, for 4 years, because the Treasurer and the Directors at Large will be eligible to run for reelection when their terms expire in 2019.

I’ve made the case before for voting in the STC election – and I’ve bewailed the traditionally low rate of participation. Here’s part of what I wrote then:

I myself have recited the mantra that every candidate is well qualified, and therefore STC stands to gain regardless of who’s elected. By expressing that view, perhaps I’ve unwittingly helped tamp down the voting percentages.

Why vote, if every candidate is equally good? Because every candidate is different. Each one comes to the election with their own set of priorities for STC, and their own set of experiences. Take time to learn which candidates’ views and experiences align most closely with your views about what’s best for STC. Then vote for those candidates.

You might never hold a leadership position in STC. Still, I urge you to exercise your right as a member – and as a participant in our profession – to help decide who’ll lead STC into the next decade. Learn about the candidates. Ask them questions in the candidates’ forum. Look for the email from STC containing instructions. Then vote.

This year I have one more favor to ask. I’m running for a spot on the Nominating Committee. I invite you to read my candidate statement, and I’d very much appreciate having your vote.

Living and learning: 2016

Merriam-Webster picked surreal as its 2016 word of the year, and…yeah. At times this year I’ve felt like Alice in Wonderland, and I’ll bet you have too.

One thing remains as true as ever, though: if you’re not learning, you’re not living.

Here are some things I learned this year:

The future is technical communication

screen-shot-2016-02-25-at-6-07-54-pmTechnology is moving forward at breakneck speed. People want technology. People have different learning styles.

Who can deliver the information people need to make use of, and enjoy, the technology that’s all around them? Technical communicators, that’s who.

That’s the gist of Sarah Maddox’s keynote speech at tcworld India 2016.

I think Sarah is saying that we need continuously to hone the technical part of our job title, while not neglecting the communicator part. And I think she’s absolutely right.

We care a lot about our professional society

STC logoSome of my most popular posts this year dealt with the Society for Technical Communication (STC) and its role in a changing world. How can STC remain relevant when the traditional roles of professional societies are changing? How can it serve a community that’s growing ever more diverse, in terms of the kinds of work we do?

As 2017 begins, STC is looking for a new CEO. Whoever gets the job, and whatever things they choose to prioritize, I hope they’ll appreciate the passion and dedication of STC’s members.

DITA isn’t cheap (but it’s still worth the cost)

DITA logoEven as more organizations embrace DITA for developing their content, we hear that DITA is complex and hard to learn. Overcoming DITA’s acceptance hurdles was one of my most commented-on blog posts this year, as was my plea for greater sensitivity to the writers’ learning curve.

Yes, DITA is powerful. But it didn’t get that way by being simple. I’ve come to appreciate that writers need time to absorb the underlying principles, which happen to align closely with the principles of good technical writing, and they need time to learn the how-to aspects as well. It’s time well spent, I think.

A leader is a storyteller

monsterWe saw it in this year’s political news: for better or worse, people are drawn to the leaders who tell the best stories.

As technical communicators, we’re by nature good storytellers.

Does it follow, then, that technical writers have an edge when it comes to being good leaders? I think it does.

Don’t take things too seriously

The year truly has been surreal. Many of our deeply held beliefs — about leaders, about governments, about the course of history — have been challenged if not overturned.

Yet my most-read post in 2016, by far, was a collection of jokes. That taught me not to take things too seriously, and especially not to take myself too seriously.

It reminded me that we’re all human beings. We all need to connect with each other and, sometimes, share a laugh.

I hope I’ve connected with you, at least a few times, in 2016. I hope we’ll continue to connect in 2017. And even share a laugh or two.

Related: Living and learning: 2015

My hopes for STC’s new leader

Originally posted 24 September 2016. Updated 7 April 2017.

STC (Society for Technical Communication) members recently received word that CEO Chris Lyons will step down. A search for a new CEO will begin soon recently culminated in the selection of Liz Pohland to succeed Chris.

pohland

Liz Pohland, just named as STC’s new CEO (image source: STSC)

I know a good bit about the CEO’s role and about the search process, having served on the search committee that recommended Kathryn Burton to the STC board of directors in 2006.

In the hope that our society will grow and thrive under its new leadership, I have some advice for the STC members (search committee and board of directors) who will evaluate candidates to be our next CEO.

He or She will be an association professional, aware of the challenges faced by today’s professional societies and up to date on best practices.

Beyond that, STC faces challenges in growth, in membership retention, and in a perception that it hasn’t kept up with the times. So there are certain skills and attributes that I especially hope our new CEO will bring.

Important note: By listing these skills and attributes I’m not implying that Chris or the existing office staff have fallen short in any way. I’m simply looking to the future. Continue reading

An agile STC?

How well does the Society for Technical Communication (STC) provide value for its members? For others who are studying or working in tech comm?

STC logoWe had a lively conversation a few weeks ago on this blog. I’d like to move that conversation forward.

Today’s news stream brings an article by an Australian technical writer, Swapnil Ogale, titled The ASTC is failing us. In it, Swapnil shares an idea that might breathe new life into STC.

First, by way of background: ASTC is the Australian Society for Technical Communication. Despite the name it’s not part of STC. Like STC, however, it’s a membership organization that seeks to advance the profession through published articles, events and activities, and community building.

In his article, Swapnil airs some complaints about ASTC that might sound familiar to STC members:

  • Not enough effort to attract and retain members
  • Not enough communication from the society to the members
  • Not enough workshops and events, especially for people who aren’t located near major cities
agile_dog

Hey, if a dog can be agile so can we.

Then he makes a suggestion: Instead of relying on the traditional committee structure — a structure he calls “outdated and archaic” — the organization should adopt an agile methodology like software development teams use.

Agile, or “just-in-time development,” is a set of processes designed to make software teams more flexible and able to respond quickly to the needs of their customers. Agile teams produce frequent, small software updates rather than big roll-outs.

Here’s how agile could help STC. Continue reading

Certification for Technical Communicators: Will it succeed?

Now that STC has relaunched its CPTC program, it’s worth asking: is certification for technical communicators an idea whose time has come?

Full disclosure: I studied the certification question in depth as a member of the STC board of directors in the mid 1990s. Soon after I left the board, the leadership decided not to go ahead with a program. (My own position was neutral.) When STC launched the original CPTC program about 5 years ago, I wasn’t involved in the decision or in the deliberations that led up to it.

Will anyone want certification?

cptc_foundationAt the recent STC Summit conference, someone asked me whether I plan to pursue a CPTC certification. I said no, because I don’t think it would benefit someone with my experience and reputation. However, If I were a young professional trying to make a name for myself, I might very well feel differently. Continue reading

Why is it so important that STC survive?

Mark Baker, commenting on my post about STC and its future, asked me a question:

Larry, I have to ask why you think it is so important that the STC survive per se? Is it because it performs some vital function that will cease to exist if STC folds? Or is it sentimental attachment based on time sunk into it, long time association, and long standing friendships?

I’ve pondered that question for a while.

STC logo

Yes, STC has been good to me. But that’s not the only reason I want it to succeed.

Of course part of the answer, for me, is sentiment. My experience with STC has been extremely rewarding. I don’t keep up with friends from high school or college, but some of my STC friendships are going strong after 20 or 30 years. In STC, I feel an incredibly strong sense of belonging. This is my tribe.

I understand, however, that most people don’t share that sentiment. And I know it’s not a reason for wanting STC to survive per se.

So is there, in Mark’s words, a vital function that STC provides? I think there are several — or at least there can be.

The role of a society

What’s the role of a professional society in a field where credentialling — that is, licensing — isn’t a legal prerequisite to participation?

Start with networking and information exchange. Several of the more recently formed communities, like LavaCon and Write the Docs, provide both of those. It’s because of that, I think, that people are questioning whether STC has become outmoded.

Yet a professional society ought to perform other functions as well:
Continue reading

STC: Growing in Numbers and Relevance

STC logoIn the runup to the 63rd annual STC Summit, now underway, I posted some thoughts on how the event has shrunk since the late 1990s. The post drew a lot of insightful comments about the Summit and about conferences in general. (I encourage you to read them.)

Two readers — perhaps picking up on my observation that STC membership has declined along with Summit attendance — suggested that STC itself, not just the conference, is struggling to remain relevant.

That’s the issue I’d like to focus on today: How can STC grow in both numbers and relevance?

First I’ll excerpt their comments. Then I’ll add my thoughts. Then I want to hear what you think. Continue reading

Scaling (down) the Summit

Next week, technical communicators from around the world will convene at the STC Summit in Anaheim, California.

summit16The last time the Summit was held in Anaheim, in 1998, it attracted more than 2,000 people — about 3 times the number that’s expected next week. (For that matter, STC’s total membership in 1998 was about 3 times what it is today.)

I’ve attended more than 20 Summits. I love seeing old friends and catching up on what’s happening in the profession.

Still, I can’t help noticing that the event has shrunk over the years. While the program still features some great speakers and great presentations, I no longer have the sense that in every time slot I’m forced to choose between 3 or 4 can’t-miss sessions.

I’d like to hear what you, my colleagues, think about the Summit and about conferences in general. Use the comments section to share your thoughts:

  • Will you be at the Summit this year? If so, why did you choose to attend? If not, why not?
  • Has the Summit, once the pre-eminent technical communication event in North America, been overtaken by other events? (In 1998, for example, there was
    no such thing as LavaCon— or any of the other events with “content strategy” on their marquees.)
  • Do special-interest or niche events, like DITA North America, draw people away from more general-interest events like the Summit?
  • Finally, when you look over the conference landscape and see how much it’s changed over the last 10 to 20 years, do you think things are better today? Worse? Or just different?