Tag Archives: acceptance

Our identity and our future as technical communicators

I like to say, at the beginning of every new year, welcome to the future.

2019, a brand new space with freshly waxed floors and newly painted walls, awaits our arrival. As we enter in, let’s look around for a moment. Let’s think about what we’ll make of the new year.

Our day in the sun

Start with the 2018 STC Summit, where keynote speaker Carla Johnson called technical communicators “the linchpin between people, information, and technology.”

pencil drawing a bridge between two cliffs

Bridging the gap (Source: eurodiaconia.org)

We’re uniquely positioned, Johnson said, to help our companies succeed by influencing the way they interact with customers and prospects. All because we bridge the gap between, on the one hand, products and technologies, and on the other hand, voice, branding, and messaging.

Pretty heady stuff! If Johnson is right, we technical communicators are about to have our day in the sun. Soon everyone in the organization will look up to us.

Back to earth

Yet, at the same time… Continue reading

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