Tag Archives: Yin

Story and data: yin and yang

I saw a story without any data. It was like a milkshake without any flavor.

First, some background: Mark Baker recently wrote a piece in which he rightly derided the DIKW (data, information, knowledge, wisdom) pyramid as a model for communication. He pointed out that pure data, without a story to give it context, is meaningless.

Sea turtleThen he set out to replace the pyramid with a different model: a stack of turtles, each one riding on the back of the one below it. The stack, in Mark’s words, “is┬ástories at the bottom, in the middle, and at the top. It is stories, like turtles, all the way down.”

That sounded good to me. Then I saw a story without any data. Continue reading

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