The year’s first big winter storm is expected to hit the U.S. East Coast this weekend. You know it’s big because the Weather Channel has given it a name: Jonas.
A few years ago TWC started naming winter storms as if they were hurricanes — a practice that amuses some, confuses many, and edifies practically no one. TWC’s explanation of the “science” behind naming winter storms is a technical-writing tour de force, mixing a few high-sounding facts with colorful graphs and a sprinkling of acronyms, and wrapping it all in a thick coating of earnestness.
Anyhow, I got to thinking. If TWC can give names to winter storms, why can’t we give names to the various parts of the technical writing process? Something like these…. Continue reading