Tag Archives: wind

Communication and tomorrow’s forecast

clouds

In 1854, John Ball, newly elected to Parliament, stood in the House of Commons to suggest that, just a few years hence, it might be possible to predict London’s weather 24 hours in advance.

He was drowned out by laughter.

Not much more than a century and a half ago, the notion of forecasting the weather sounded preposterous. So let me tell you a story.

Because you’re reading this blog, you probably make your living by communicating. As communicators, we don’t always enjoy the same prestige as scientists, inventors, and the other “movers and shakers” in our world. We might be tempted to think that they’re the ones with the ideas; we only communicate about their ideas. Yet the story of how weather forecasting became reality is a story of communication. Continue reading