Tag Archives: White Rabbit

Beware the unintended consequence, my son

Mark Baker says that the purpose of all communication iThe White Rabbits to change behavior. It’s hard to argue with that, especially because Mark defines the phrase change behavior pretty broadly. I think that influence might be a more suitable word. But that’s a small point, and overall I agree with Mark’s assertion.

But here’s the thing. Whether our writing is designed to influence people or to change their behavior, we have to remain constantly vigilant for unintended consequences. Continue reading