Tag Archives: Weather Channel

Hey, let’s give it a name

The year’s first big winter storm is expected to hit the U.S. East Coast this weekend. You know it’s big because the Weather Channel has given it a name: Jonas.

twc_screen_shot

Screenshot from a Weather Channel video. I remember the weather being dreadful last February. Now I know who to blame: Octavia, Pandora….

A few years ago TWC started naming winter storms as if they were hurricanes — a  practice that amuses some, confuses many, and edifies practically no one. TWC’s explanation of the “science” behind naming winter storms is a technical-writing tour de force, mixing a few high-sounding facts with colorful graphs and a sprinkling of acronyms, and wrapping it all in a thick coating of earnestness.

Anyhow, I got to thinking. If TWC can give names to winter storms, why can’t we give names to the various parts of the technical writing process? Something like these…. Continue reading

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