Today, the first full day of the annual STC Summit, marks the 64th year that STC (the Society for Technical Communication) has been in business.
Hmm…What if I Photoshop all of the STC staff and directors’ faces into this image?
Which brings to mind a Beatles lyric:
Will you still need me, will you still feed me,
When I’m sixty-four?
The “Will you still need me?” question is especially relevant as STC — a 20th century organization — copes with flat membership numbers and attempts to navigate the changing professional landscape of the 21st.
As I’ve said before, I think the technical communication profession — and the people in it — still do need STC. But the reasons are changing, and have been changing for some time. As a result it’s not a sure bet that STC will remain relevant over the next few years. Continue reading
Originally posted 24 September 2016. Updated 7 April 2017.
STC (Society for Technical Communication) members recently received word that CEO Chris Lyons will step down. A search for a new CEO
will begin soon recently culminated in the selection of Liz Pohland to succeed Chris.
Liz Pohland, just named as STC’s new CEO (image source: STSC)
I know a good bit about the CEO’s role and about the search process, having served on the search committee that recommended Kathryn Burton to the STC board of directors in 2006.
In the hope that our society will grow and thrive under its new leadership, I have some advice for the STC members (search committee and board of directors) who will evaluate candidates to be our next CEO.
He or She will be an association professional, aware of the challenges faced by today’s professional societies and up to date on best practices.
Beyond that, STC faces challenges in growth, in membership retention, and in a perception that it hasn’t kept up with the times. So there are certain skills and attributes that I especially hope our new CEO will bring.
Important note: By listing these skills and attributes I’m not implying that Chris or the existing office staff have fallen short in any way. I’m simply looking to the future. Continue reading