Today’s post is about content marketing — specifically, the lowest form of content marketing: political advertising.
On three different days in the past two weeks the snail mail box has brought flyers from both candidates who are vying for a seat in our state legislature. Tweedledum’s ads all say that Tweedledee is unfit for election because he’s wrong about everything. Tweedledee’s ads say that Tweedledum is unfit because he once worked as (gasp) a lobbyist.
Here’s the thing: each candidate is so busy tearing down the other that he never says a word about why he himself might be the better choice. Continue reading