Tag Archives: Tufte

Tell your story, respect your reader

Look at these two maps. They’re based on the same data: population gain or loss by county. But they tell vastly different stories.

In the first map, the graphic artist started with the two extreme values in the data set (-6.3% and +28.7%) and divided the color scale into 5 equal pieces. As a result, all of the counties losing population are lumped together with counties that had no change or that posted slight gains.

usmap1

Source: Pew Charitable Trusts

The map tells us that a lot of counties lost population or held steady, several counties added population, and exactly two (one in the top middle and one near the bottom middle) added a lot of population. Frankly, it’s not much of a story.

Now look at what the Washington Post‘s Christopher Ingraham did with the same data. Ingraham changed the color scheme: blue counties gained population and red counties lost. The color intensity changes for counties that gained or lost more than 1% or 2%.

usmap2.png

Source: Christopher Ingraham, Washington Post

Now you can see a story. Continue reading

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New technologies and their stories

Machines that tell stories. What potential do they hold — both commercially and otherwise? How might they affect the professions of journalism and technical communication?

Robot reading a book

Will “robots” soon write stories and then read them to us? (Image source: Matanya Horowitz)

I came upon a fascinating article this week, titled New technologies and their stories. The article’s contents were curated by design researcher Hanna Zoon at the Fontys University of Applied Sciences in the Netherlands.

I greatly enjoyed the article, despite a couple of hindrances in reading it. First, Zoon often refers to herself in the third person. Second, the article is in German. (My rusty high-school German, buttressed by Google Translate, rode to the rescue.)

Zoon starts by saying “Computers can do different things than people.” Then she describes some of those things.
Continue reading