Tag Archives: technical marketing writer

Technical communication or marketing? Yes.

“I like writing about technical subjects,” a friend told me. “But I hope I never have to write another 800-page user guide.” He went on to say that his current technical writing job had given him the chance to write customer success stories and profiles of subject-matter experts, and he said he’d enjoyed doing that.

“So,” he asked, “what should I do next? Technical writing or marketing writing?”

Yes, I said.

technical-communicationYes, you can be both a technical writer and a marketing writer. Yes, at the same time.

It’s sad that that comes as a surprise to so many in our field — and that it seems totally foreign to most of the companies that employ us.

The chasm

A quick search of job postings turned up 10 openings for marketing writers, and more than 50 openings for technical writers, for every opening for a technical marketing writer.

Worse yet are the stereotypes.
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