Tag Archives: stories

Living and Learning

I firmly believe that if you’re not learning, you’re not living. With that in mind, let’s look at some things I learned in 2015:

Robot reading a book

That new technologies can tell stories — and what that might imply for the future

How not to enhance a brand — whether it’s your company’s or your personal brand

Sound advice on the art of estimating projects for technical communication (I especially recommend the two articles that are linked in the postscript)

The importance of connotations: of using words in the way your reader understands them, not in the way you think your reader should understand them (or as Mark Baker might phrase it, writing in a way that makes use of the stories you share in common with your reader)Advertisement in Swedish, with the English expression "No way!" prominently displayed

An amusing example of how languages evolve and interact with each other

The need for patience, and resisting the impulse to jump in and do it now

Pluto as seen by New HorizonsTwo essential skills for every nonfiction writer: knowing what to take out, and letting readers experience the story for themselves

Making mistakes, and learning from them

 

My most-read article this year, by far, posed the question What should a Technical Communication course teach? The responses to that article proved the need for a profession-wide conversation on this topic, but (alas) I don’t think the conversation has gotten off the ground. Yet.

Perhaps that’ll change in 2016 — a year in which I look forward to lots more living and lots more learning.

What was the coolest thing you learned in 2015? The most surprising thing?

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The technical writer as storyteller

A big pile of bananas

It’s a song about a fatal highway wreck. So why did concert audiences love “30 Thousand Pounds of Bananas“? Because Harry Chapin was such a good storyteller.

Storytelling is hot right now. The social-media and marketing gurus tell us that we reach our customers by telling stories: stories they want to hear, stories they relate to. Case in point, from just a couple of days ago:  Why Every Tech Company Needs an English Major. (I love the catchy title.)

But we reach our customers through more than just marketing. Can we technical communicators also apply the principles of storytelling? Continue reading