Tag Archives: information

Are you ready for the future of content?

Guess what’s become a hot topic in the content strategy blogs? Good writing.

Brittany Huber laments that there’s so much bad writing out there, and offers some keys for finding the “really good stuff.” For Brittany, the good stuff is clear, scannable, accurate, and inventive.

Meanwhile Kathy Wagner sounds a call for well-written content, saying that good content engages, persuades, and just plain feels good. Kathy points out that “[a]udiences are typically affected in a positive way by one of two things: a truly compelling story, or well-crafted writing.”

quill penAs a writer I’m thrilled. This is right in my sweet spot. Despite what I’ve said about “good enough” being the new measure of quality, I’m delighted to hear content professionals reassure me that craftsmanship still has value.

So if everyone’s in favor of good writing, why aren’t there oceans and oceans of good content out there?

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The corner pub: in our pockets, 24-7

A lone tweet arced across the sky and caught my attention:

Listening to a show on internet addiction. Is it the internet, or the stuff that’s on it? The medium, or the message?

I replied that it’s both the message and the medium: I think it’s some of both: appealing content, convenient packaging.

The Internet gives us two things that, as humans, we crave: inclusion — the sense of belonging to a community and being accepted — and information — keeping up with what’s going on in the community and in the larger world. Continue reading