Tag Archives: impulse

The impulse to do it now

I’m doing a content inventory and I notice that some white papers have the client’s old logo on them. My first impulse is to fix them — “I’ll just apply the new template. Won’t take 5 minutes.” — even though I know full well that a content inventory has nothing to do with evaluating or fixing the content.

Person editing

This is a stock photo. But I really did look like this about 20 years ago. OK, 30.

I’m handed a 50-page book to edit. Midway through page 1, my right hand begins twitching as I resist the impulse to grab a red pen and start making corrections — even though I know full well that a good editor reads the document through, learning about the author’s style and the conventions followed, before making corrections.

It probably has a name, this impulse to tackle a big job by whacking away at little bitsĀ of it. But I don’t know what it is. I must not be the only person who’s afflicted by it. But only recently have I begun thinking about why I’m afflicted. Continue reading