In the runup to the 63rd annual STC Summit, now underway, I posted some thoughts on how the event has shrunk since the late 1990s. The post drew a lot of insightful comments about the Summit and about conferences in general. (I encourage you to read them.)
Two readers — perhaps picking up on my observation that STC membership has declined along with Summit attendance — suggested that STC itself, not just the conference, is struggling to remain relevant.
That’s the issue I’d like to focus on today: How can STC grow in both numbers and relevance?
First I’ll excerpt their comments. Then I’ll add my thoughts. Then I want to hear what you think. Continue reading
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