I can tell that the science of content strategy is maturing. Why? Because I’m seeing more and more maturity models.
This week’s inbox contains a link to Suite Solutions’ Knowledge Value Maturity Model, which describes levels of Lagging, Performing, and World Class for 10 aspects, or “tracks,” of content.
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For me the Suite Solutions model falls short because it doesn’t crisply differentiate between content and corporate knowledge. Content refers to published matter, for both internal and external consumption; knowledge is (or ought to be) much broader, encompassing processes, business intelligence, and so forth.
Also, some of the tracks are way less relevant than others. Display format, for example, defines the World Class maturity level as “wearables and glasses” — where, in fact, the best display format is simply the one that best meets the needs of the audience.
I can’t help comparing the Knowledge Value Maturity Model with the Content Maturity Model published last month by Kathy Wagner of Content Strategy, Inc. I think this one is closer to the mark — for starters, because it focuses on content rather than on the broader knowledge.