Tag Archives: audience analysis

Adapting to the modern web

New York Times website

The New York Times website, recently redesigned to deliver more curated content, more dynamic content, and more paid content — all adding up to a “sleeker, faster, more intuitive” experience. (Source: nytimes.com)

Hypertext means more than just text with a bunch of links in it.

So begins Mark Baker’s timely and illuminating article on the nature of hypertext.┬áIf content on the web began as a set of articles linked to one another, it’s grown to encompass search results, social curation (for example, liking, tagging, and retweeting), and dynamically generated content.

As technical communicators, have we really grasped that? Reading through Mark’s article I’m struck by the dissonance between the way I develop content at work and the way I consume content after hours. Continue reading