It’s a song about a fatal highway wreck. So why did concert audiences love “30 Thousand Pounds of Bananas“? Because Harry Chapin was such a good storyteller.
Storytelling is hot right now. The social-media and marketing gurus tell us that we reach our customers by telling stories: stories they want to hear, stories they relate to. Case in point, from just a couple of days ago: Why Every Tech Company Needs an English Major. (I love the catchy title.)
But we reach our customers through more than just marketing. Can we technical communicators also apply the principles of storytelling? Continue reading