Reaching your audience through empathy

On Tuesday, January 23, I’ll give an online talk — along with my colleague Christina Mayr — about empathy and how you can use it to connect technical documentation with its audience. Our talk is part of the “Writing Well” conference.

I hope you’ll consider joining us.

Our talk

man-in-the-mirror

In the mirror exercise, you and another actor (think: your reader) follow each other’s moves (credit: whatshihsaid.com)

Audience analysis is at the heart of what technical writers do. But what makes an audience analysis truly successful? Empathy. Customer empathy spans more than customer service; in fact, it’s most needed long before a user even calls for help. By employing empathetic techniques – for example, monitoring customer support cases to find pain points and improve documentation to address them – you help your users  trust your documentation and seek it out before calling customer support.

Our talk, Improve Documentation Usage with Customer Empathy, will show you how to acquire user empathy and effectively create empathetic technical information. It will discuss several empathetic techniques you can use in your organization to start writing with a better understanding of your users’ pain. We’ll also discuss the case studies, collaboration, and user outreach Extreme Networks performed and the results of these activities.

The event

IDEAS conference logo
The “Writing Well” conference is a two-day, online event that’s put on by CIDM, the Center for Information–Development Management. CIDM brings together managers in the field of information development to share information and new ideas.

The “Writing Well” conference invites you back to basics as we explore what defines good documentation in today’s structured, topic-based environment. What does it mean to write well? What characteristics predict whether or not content will be usable and understandable? Where should we be spending our time? What strategies help authors produce content that users willingly turn to first?

I look forward to connecting with you there.

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One thought on “Reaching your audience through empathy

  1. ikhwanalim

    “customers empathy”? hhhmmmm… feels like the appropriate phrase word that I am looking for a long time. Since I am not really sure what make difference between good and bad technical writer, and of course their technical documentation.

    I am not that involved in writing technical documentation. I just proofread them. I have been wondering why my proofreading should edit the developer’s writings. Should they feel the same with me? In fact, it is not.

    anyway, thank you for the posting. it will be one part of my presentation about technical documentation in the company’s sharing session.

    Reply

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