Try listening to a Beatles song and ignoring the vocals. It’s hard, because the lyrics are so good. But try to focus just on the music and the sounds in Eleanor Rigby, in Strawberry Fields Forever, in Day in the Life.
What you’re hearing is the genius of George Martin, who passed away yesterday at the age of 90.
Martin was an artist with the sound board, just as surely as Rembrandt and Picasso were artists with the brush. He took great songs the Beatles had written and lifted them to a higher plane.
In technical communication we talk about the words, and we should. The words are important. But in our profession what separates the good from the great is often the nonverbal part: the visual presentation.
- The use of graphics to supplement the text
- The placement of text and graphical elements on the page
- The integration of other media like video and audio
- The way in which the content adapts to the device on which it’s displayed
In a few weeks I’ll attend Edward Tufte‘s one-day course, Visual Explanations, in which he’ll cover some of the design principles he’s always espoused and introduce some new ideas about adapting a presentation to its audience.
For me, Tufte is the George Martin of visual design. His techniques pick up where words leave off and lift the content to a higher plane.
At heart I’m a “words guy.” I think that I have an instinct for writing, but I’ve needed training to develop my skills in visual presentation. Nevertheless, I’m convinced that every technical communicator needs to be adept at both the verbal and the visual.
RIP George Martin. Thanks for the great music. And thanks for inspiring me to be better at my craft.
Image source: By Capitol Records via Wikimedia Commons, Public Domain