I want to clear up a misconception. The title of this blog, Leading Technical Communication, has led many of you to think that I’m interested in leadership and technical communication.
That’s only half true. I am a technical communicator. But my primary interest, in fact my life’s passion, is leading (rhymes with sledding): the vertical spacing between lines.
Keep following my blog, and together over the next few months we’ll explore topics like:
- 3 ways to get the leading out of your cramped content
- The 6 most common line-spacing errors in B2B marketing
- Feathering your nest: pay attention to that bottom line
- 27 fascinating leading facts that hardly anyone cares about
Don’t get me wrong. I’m not just into leading. I care about kerning too, in the same way a basketball fan watches baseball to stay amused during the offseason. I mention those two sports because the playing surface for each one features a baseline.
See how cleverly I turned the conversation back to leading?
Leading (ledding), leading (leeding). It’s a common mistake. And since people so often ask for my views about leadership, I’ll sum them up here. They’re pretty simple:
- I base all hiring decisions on the line spacing in people’s resumes.
- The best way to handle disputes is to interject “What about leading?” It deflects the disputants’ attention away from the subject at hand. It also deflects their anger away from each other — and usually toward me. Alas, that’s the cross I bear for being the world’s leading leading expert.
Happy April Fools Day, everyone.
You got me, Larry. Good one! For the record, I like logo #1. 🙂
Finally! The weighty subject of fonts, kerning, and line spacing is sadly neglected in the techcomm field. According to my expert research, poor spacing is the #1 reason why users don’t get the full value from the content that we create (yes, *of course* that also applies to videos!).
“I base all hiring decisions on the line spacing in people’s resumes.”
Wait…doesn’t every tech pubs manager? 😉
Hey, people by $2,000 Macs for Helvetica, why not line spacing as a reason for not reading the documentation?
“27 fascinating leading facts that hardly anyone cares about”
We both know that your audience would read the hell out of that article!
Larry, get the lead out! 😉
Here in France, it’s called “Poisson d’Avril” or April fish.