Five reasons you have to vote in the STC election

Forgive the clickbait headline. But, dear STC member, you have to admit it worked. Here you are reading this page.

Now that you’re here, without further ado:STC Election logo for 2018

  1. In 2012 Ray Gallon was elected to the STC Board of Directors by one vote. That’s right: every single person who voted for Ray had a direct effect on the composition of the Board throughout Ray’s two-year term. Everyone who supported the losing candidate, but who didn’t bother to vote, had a direct effect too. Your vote does count. But if you don’t use it, your vote might count in a way you don’t want.
  2. In 2016 Kirsty Taylor was elected to the Board by two votes, and there was a tie for the second Nominating Committee spot¹. That’s just in case you thought the 2012 result was a fluke. A golfer getting struck by lightning while sinking a hole-in-one. No, it’s not like that.
  3. Here are the percentages of STC members who did not vote in the last five Society elections: 83%, 85%, 89%, 85%, 86%. In an organization that depends on its members’ participation, that’s shameful. Appalling. Pick your adjective. The only way to change it is for each of you to vote, one by one.
  4. I myself have recited the mantra that every candidate is well qualified, and therefore STC stands to gain regardless of who’s elected. By expressing that view, perhaps I’ve unwittingly helped tamp down the voting percentages. Why vote, if all of the candidates are equally good? Because every candidate is different. Every candidate comes to the election with their own set of priorities for STC, and their own set of experiences. Take time to learn which candidates’ views and experiences align most closely with your views about what’s best for STC. Then vote for those candidates.
  5. STC shouldn’t be one of those organizations you join just to get the membership card, just to add a line to your resume. It’s an organization where, the more you participate, the more you get back. If you’ve never participated in STC, why not start by casting your vote?

Tell me what you think in the comments. If you’ve already voted, tell me why you did.

Note 1: All election results are published on the STC website. Just search for STC election results along with the year.

Originally posted on 16 March 2015; updated on 2 March 2018

7 thoughts on “Five reasons you have to vote in the STC election

  1. rjhoughton

    I always vote in the STC election. I voted yesterday for the 2015 election. I do read every candidate bio, and many candidates I either know personally or have met in my STC journey. That said, the people I voted for align more closely with the vision (if you will) in my head of what I’d like STC to be.

    Having served on the Board from 2010 – 2012, I know it’s important to vote. The average of 14% of the membership voting (some years, we’ve gone as high as 18% voting) is appalling. That’s not even 1 in 5 people voting for the future of a professional organization that they care enough about by joining and paying their dues.

      1. Larry Kunz Post author

        Kaylin, thanks for stopping by. I wonder if others are having the same problem with lack of notifications. Anyone?

        Unless you just joined STC within the last few weeks, you should’ve been receiving a steady drumbeat of emails about the election — including one yesterday with a personalized link to the voting site. (Subject: Voting is Open for the 2015 STC Election) If you didn’t get that email, and if it’s not hiding in your spam folder, contact for help.

      2. Rick Sapir (@ricksapir)

        This is probably because you (like me and countless other members) may have clicked UNSUBSCRIBE from a prior STC mailing list that was run by a 3rd party. Unfortunately, uses that same 3rd party mailing list is to send ballot information. 😦

        You’ll need to send an email directly to to get your ballot link.

      3. Larry Kunz Post author

        Holy digital media, Batman! That’s terrible content marketing. I call on STC HQ to use separate mailing mechanisms, so that important member information – like election materials – isn’t treated the same as regular marketing content.

  2. Liz Pohland

    Hi Larry and Rick,
    STC sends messaging about the election in multiple methods, both push and pull. We have this messaging and the processes clearly documented inhouse. And yes, general email marketing is handled differently from election email. Please contact me directly if you have specific questions about the process or know of anyone having trouble voting.

  3. Pingback: It’s time to vote, STC | Leading Technical Communication

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